Privacy policy — Churned

Churned is a customer-retention platform. The Churned app for Shopify copies a store's customers, orders and fulfilments into the merchant's Churned workspace and keeps that copy current. This page explains what we process when a merchant installs it.

What we receive from Shopify

Customers (name, email, phone, address, tags, marketing consent, order counts), orders and their line items, fulfilments, and products. We read this data; we never write to the store. Payment details are not received.

Why

To show the merchant which customers are likely to churn, group them into retention audiences and report the revenue at risk. We do not sell, share, or use this data for advertising, and we make no automated decisions with legal or similarly significant effects on customers.

Where and how long

Data is stored in the European Union, encrypted at rest; Shopify access tokens are encrypted separately. Personal data is kept while the merchant uses the app. When the app is uninstalled the access token is discarded immediately and the store's data is erased within 48 hours of Shopify's redaction request; a single customer is erased within 48 hours of a customer redaction request.

Your rights

Customers can request access, correction or erasure through the merchant, or through Shopify's data request and redaction flows, which we honour automatically. Merchants can contact support@churned.io.

Sub-processors

Hosting and database in the European Union. No other party receives personal data unless the merchant connects one in their Churned workspace.

Churned B.V., Netherlands. Last updated 2026-09-16.